Where are you hiding yours…?
One thing I’ve done as part of this “experiment” is go to the websites of the UK’s leading charities and sign up for email newsletters. Sounds simple? It’s not – it’s incredibly difficult. It seems like many charities are trying to hide their email newsletters. Are they ashamed?
Here are some highlights:
- CRUK – couldn’t find where to sign up
- Macmillian – took about 3 minutes to find the form, was squirrled away behind a small link on fundraising page
- RSPCA – no idea where it is
- NSPCC – no idea either
And then there were sites that made the sign up process difficult
- BHF – link hidden under multimedia under events, tried to sign up, asked to register for the website, went through the site registration process and then asked to sign up for an event, had to navigate myself back to the email sign up form
- National Trust – 2 data protection opt-ins. One for National Trust, one for NT Enterprises. This is only explained when you fail to select the check box, but it still seems very salesy (find out about our credit card). This is really confusing and I’m sure some will give up.
There was one good one, Marie Curie – simply sign posted from the home page and a quick and easy form. Shame this is such a rarity!
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December 2, 2009 9:16 pm
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