Saying thank you (1 of 2)
The first of two posts about great thank yous I’ve seen recently.
I really like this thank you by the Canadian blood donation service. Called “thank your donor” it is a way for people who have received blood transfusions, bone marrow, or steam cells to thank the anonamous donors who gave their blood and therefore gave the recipient the opportunity for life.
We all know how important saying thank you is, but so often this is from the charity. A middle man saying thank you on someone else’s behalf. Connecting the beneficiary and the donor so that the thanks can be heartfelt, genuine and direct makes the thank you that much more powerful. This is surely going to get repeat donations from current donors.
And doing it in a public way, like the Canadian Blood Service has done is a great way to motivate a cold audience to action. After reading the stories, who cannot understand, in a real and human way, how important blood donation is?
Even though we’re talking about blood here, the principles still hold true for charities (and brands) as a whole. The web allows us to connect donor and beneficiary and is ideal for people seperated by space and time. I’m sure most charities could find a way to apply this principle to their activities.
Tags: canadian blood service, thanking donors
Uncategorized | admin | 
March 30, 2009 10:24 am
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By Jonathan Waddingham, March 31, 2009 @ 9:55 am
That’s such a great find Andrew, thanks very much for sharing it. I really think it’s a brilliant example of what a *thanking* site could and should look like.