Meerkat Madness

This has passed me by a bit, but it seems that everyone has been going Meerkat crazy with a campaign for compare the market.

It stems from this TV ad:

What I really like is the dedication to detail. The meerkat site really works (and you can compare meerkats until the cows – or mongooses – come home) and the Aleksandr – the star – has a presence on twitter and  facebook ( the success of this has been dampened a bit because they set it up as an individual, got 3,000 friends then had to take it down and set it up as a fan page because the Meerkat isn’t a real person).

What really impresses me though is that they’ve kept up the tone and style of the ads right across into both twitter and facebook. The copy is good and lively – just right for the medium. Also, there seems to be active, regular updates which really pays off in these spaces.

Whether it’ll sell more car insurance though, is a bit debateable in my opinion.

Thanks to Scamp for the tip.