Straight to digital

Found this (via brand republic). It’s a campaign run by an India women’s group who are mobilising on Facebook against a male religious group who beat and assualt women for visiting bars. They’re getting support to a group and then asking the group members to send a pair of pink pants to the Male organisation that is involved in the attacks.

It’s really interesting to see civil society in developing countries really latch on to new technologies, and in particular social networking. Much has been written about mobile use in Africa and how this has by-passed fixed line use. I think the same will happen with campaigning and development practice in developing countries.

I’m waiting for the first digitally-led development organisation that uses social networking tools, technologies and principles to drive its work to spring up soon (if one hasn’t already?). My guess is that this will happen first in India as adoption of social networking and digital is already quite advanced (see the twittering of the Mumbai attacks).

Anyone know if any charities like this exist already?